Senior Product Marketing Manager - LambdaTest

I build the machine not just the deck.

Swapnil Biswas - a product marketer who codes. I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic, not just the slides that describe them.

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02

By the numbers

Outcomes, not adjectives
657K+
Leads generated
18.2M+
Organic traffic driven
10x
Conversion lift
20+
AI agents & apps built
15+
Marketers mentored
76
Articles published
03

What I do

Four disciplines, one operator
01

Product Marketing & GTM

Positioning, launches, battlecards and sales enablement for B2B SaaS. The narrative that makes a product impossible to ignore.

02

Growth, SEO & AEO

Technical audits, AI-search optimization and demand generation that compounds long after the campaign ends.

03

AI & Automation

I build the agents and internal tools that do the work - 20+ shipped - instead of only briefing them.

04

Building in public

This site, eight free tools and seventy-six articles. Shipped systems, not slide-ware.

04

Selected work

2019 - 2026
01 / 06 657K+ leads, 18.2M+ organic traffic↗ LambdaTestProduct & digital marketing · 2021 - 2025 Owned product and digital marketing end to end and built the full organic growth engine. 02 / 06 Full company rebrand↗ TestMu AIRebrand lead · 2026 03 / 06 Galaxy M-series launch↗ SamsungLaunch content & distribution · 2019 04 / 06 Website, GTM, social & launch↗ Medilife SuperspecialityMarketing & web, 0 to 1 05 / 06 CRM & lead operations↗ Lido LearningGrowth / CRM · 2021 06 / 06 Security content↗ AppknoxFreelance content
05

Recognition & brands

Selected honors
Honors & awards
Value of Agility AwardLambdaTest · 2024
Wall of FameLambdaTest
#1 Product of the DayProduct Hunt
Trusted by teams at
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
06

About

The operator behind the work
Swapnil Biswas
Swapnil Biswas
Based in
Mumbai, India
Experience
7+ years · 4+ B2B SaaS
Swapnil B.

Seven years in marketing, four in B2B SaaS. A postgrad in growth strategy at IIM Visakhapatnam. I treat my own career like a product - positioned, measured and shipped.

Let's build something that compounds
Say hello
swapbiswas.marketing@gmail.com  ·  LinkedIn