SBTV · Broadcast
Senior Product Marketing Manager - LambdaTest

The marketer who ships.

I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic - not just the decks that describe them. A product marketer who actually engineers the growth.

657K+
Leads generated
18.2M+
Organic traffic
10x
Organic growth
CH 02 What I do
01
Product Marketing & GTM
Positioning, launches, battlecards and sales enablement for B2B SaaS.
02
Growth, SEO & AEO
Technical audits, AI-search optimization and demand gen that compounds.
03
AI & Automation
I build the agents and internal tools that do the work - 20+ shipped.
04
Building in public
This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.
20+
AI agents & internal tools shipped
15+
Marketers mentored & levelled up
76
Long-form articles published
CH 03 Program guide · Selected work
PRIME
LambdaTest
657K+ leads · 18.2M+ organic
Product & digital marketing
Owned product and digital marketing end to end and built the full organic growth engine.
2021 - 2025
02
TestMu AI
Full company rebrand
Rebrand lead
Led the complete rebrand from LambdaTest to TestMu AI.
2026
03
Samsung
Galaxy M-series launch
via Sociowash
On the Galaxy M-series from inception; ran content distribution, collaborated with Technical Guruji.
2019
04
Medilife Superspeciality
Website · GTM · social
Marketing & web
Built the full digital presence and go-to-market for a NABH-accredited superspeciality hospital in Dehradun.
0 to 1
05
Lido Learning
CRM & lead operations
Growth / CRM
Ran CRM management and lead routing and assignment for the EdTech.
2021
06
Appknox
Security content
Content
Freelance content writer for the mobile app security company.
Freelance
CH 04 Recognition & brands
Value of Agility AwardLambdaTest, 2024
Wall of FameLambdaTest
#1 Product of the DayProduct Hunt
Trusted by teams at
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
CH 05 Station ID · About
Swapnil Biswas

I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four deep in B2B SaaS.

Based
Mumbai, India
Tenure
7+ years marketing · 4+ in B2B SaaS
Education
Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam
Practice
PMM & growth strategist who codes AI agents, ships websites and runs technical SEO
Let's build something that compounds
swapbiswas.marketing@gmail.com  ·  LinkedIn
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