Senior Product Marketing Manager · LambdaTest B-Side · Concept 33 RPM

Full-length LP · 6 tracks

The marketer who ships.

I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic - not just the decks that describe them. A product marketer who actually engineers the growth.

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Drop the needle to play

// Side A / B · Tracklist

Selected work, pressed to vinyl

Tap a track to play
2019 - 2026

A A-Side · Launches & wins

B B-Side · Experiments & craft

Now playing Track A1

A1 · The headline single

LambdaTest

Product & digital marketing · 2021 - 2025

Owned product and digital marketing end to end and built the full organic growth engine.

657K+

Leads generated

18.2M+

Organic traffic driven

// Liner notes

What I do

Four disciplines
one operator

Product Marketing & GTM

Positioning, launches, battlecards and sales enablement for B2B SaaS.

Growth, SEO & AEO

Technical audits, AI-search optimization and demand gen that compounds.

AI & Automation

I build the agents and internal tools that do the work - 20+ shipped.

Building in public

This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.

// Total runtime

What got built & shipped

The leads sit on track A1 -
this is the body of work

0⁺

AI agents & internal tools shipped

0⁺

Marketers mentored & levelled up

Long-form articles published

// Gold records

Recognition & labels

Value of Agility AwardLambdaTest, 2024

Wall of FameLambdaTest

#1 Product of the DayProduct Hunt

Pressed with teams at

LambdaTestTestMu AISamsungMedilifeLido LearningAppknox

// Credits

About the maker

Mumbai, India

I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four deep in B2B SaaS.

Based

Mumbai, India

Tenure

7+ years marketing · 4+ in B2B SaaS

Education

Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam

Practice

PMM & growth strategist who codes AI agents, ships websites and runs technical SEO

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Say hello ↗

swapbiswas.marketing@gmail.com · LinkedIn