Senior Product Marketing Manager · LambdaTest

The marketer who ships.

I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic - not just the decks that describe them. A product marketer who actually engineers the growth.

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Swapnil Biswas
Issue No. 36 · Our hero
Page 01

The origin stats

0+
AI agents & internal tools shipped
0+
Marketers mentored & levelled up
0
Long-form articles published
Page 02

The powers

Power No. 01
01
Product Marketing & GTM
Positioning, launches, battlecards and sales enablement for B2B SaaS.
Power No. 02
02
Growth, SEO & AEO
Technical audits, AI-search optimization and demand gen that compounds.
Power No. 03
03
AI & Automation
I build the agents and internal tools that do the work - 20+ shipped.
Power No. 04
04
Building in public
This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.
Page 03

Selected chapters

MEANWHILE, at LambdaTest...
LambdaTest
Product & digital marketing · 2021 - 2025
I owned product and digital marketing end to end - and built the whole organic growth engine from scratch.
657K!
Leads generated
18.2M!
Organic traffic driven
A NEW NAME RISES...
TestMu AI
Rebrand lead · 2026
Ch. 02
A whole company, renamed and relaunched. I led the rebrand from LambdaTest to TestMu AI.
Full company rebrand
BACK IN 2019...
Samsung
via Sociowash · 2019
Ch. 03
On the Galaxy M-series from day one - content distribution, and a team-up with Technical Guruji.
Galaxy M-series launch
FROM NOTHING...
Medilife Superspeciality
Marketing & web · 0 to 1
Ch. 04
Zero to one: the full digital presence and go-to-market for a NABH-accredited hospital in Dehradun.
Website · GTM · social
IN THE ENGINE ROOM...
Lido Learning
Growth / CRM · 2021
Ch. 05
Behind the EdTech engine: CRM management plus lead routing and assignment.
CRM & lead operations
AND ON THE SIDE...
Appknox
Content · Freelance
Ch. 06
Freelance words for a mobile app security company - making the technical readable.
Security content
Page 04

The trophies

★
Value of Agility Award LambdaTest, 2024
☆
Wall of Fame LambdaTest
▲
#1 Product of the Day Product Hunt
Featuring guest appearances by
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
Page 05

The origin story

Swapnil Biswas
MUMBAI, INDIA

I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four deep in B2B SaaS.

Based
Mumbai, India
Tenure
7+ years marketing · 4+ in B2B SaaS
Education
Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam
Practice
PMM & growth strategist who codes AI agents, ships websites and runs technical SEO
TO BE CONTINUED...

Let's build something that compounds. The next chapter is yours.

Say hello ↗ LinkedIn
swapbiswas.marketing@gmail.com  ·  linkedin.com/in/swapbiswas