SWAPNIL BISWAS
Work Order No. 31 · Foundry Shift: continuous · Status: shipping
01 / Stations

The machines on the line

Four stations
one operator
Station 01

Product Marketing & GTM

Positioning, launches, battlecards and sales enablement for B2B SaaS.

Operational
Station 02

Growth, SEO & AEO

Technical audits, AI-search optimization and demand gen that compounds.

Operational
Station 03

AI & Automation

I build the agents and internal tools that do the work - 20+ shipped.

Operational
Station 04

Building in public

This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.

Operational
02 / The Line

Work coming off the belt

Every crate shipped
2019 - 2026
▸▸ Drag or scroll the belt · each unit ships at the dock
Unit 012021 - 2025
LambdaTest
Product & digital marketing
657K+ leads · 18.2M+ organic
Owned product and digital marketing end to end and built the full organic growth engine.
657K+
Leads generated
18.2M+
Organic traffic
Unit 022026
TestMu AI
Rebrand lead
Full company rebrand
Led the complete rebrand from LambdaTest to TestMu AI.
Unit 032019
Samsung
via Sociowash
Galaxy M-series launch
On the Galaxy M-series from inception; ran content distribution, collaborated with Technical Guruji.
Unit 040 to 1
Medilife Superspeciality
Marketing & web
Website · GTM · social
Built the full digital presence and go-to-market for a NABH-accredited superspeciality hospital in Dehradun.
Unit 052021
Lido Learning
Growth / CRM
CRM & lead operations
Ran CRM management and lead routing and assignment for the EdTech.
Unit 06Freelance
Appknox
Content
Security content
Freelance content writer for the mobile app security company.
Shipped Outbound dock
03 / Output

What got built & shipped

The leads sit up top -
this is the body of work
0+
AI agents & internal tools shipped
0+
Marketers mentored & levelled up
0
Long-form articles published
04 / Quality Control

Recognition & brands

Value of Agility AwardLambdaTest, 2024
Wall of FameLambdaTest
#1 Product of the DayProduct Hunt
Trusted by teams at
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
05 / The Operator

About the maker

Mumbai, India
Swapnil Biswas

I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four deep in B2B SaaS.

Based
Mumbai, India
Tenure
7+ years marketing · 4+ in B2B SaaS
Education
Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam
Practice
PMM & growth strategist who codes AI agents, ships websites and runs technical SEO
Let's build something that compounds
Say hello ↗
swapbiswas.marketing@gmail.com  ·  LinkedIn