portfolio/hero.md
# Swapnil Biswas ## Senior Product Marketing Manager · LambdaTest > I build the agents, sites and SEO systems behind > **657K+ leads** and **18M+ in organic traffic** - not just > the decks that describe them. A product marketer > who actually engineers the growth. ## Highlights - **657K+** leads generated - **18.2M+** organic traffic - **10x** pipeline efficiency [View the work](#work) · [Get in touch](#contact) portfolio/work.json
[ { "client": "LambdaTest", "role": "Product & digital marketing", "years": "2021-25", "tag": "657K LEADS", "featured": true, "note": "Owned product and digital marketing end to end and built the full organic growth engine." }, { "client": "TestMu AI", "role": "Rebrand lead", "years": "2026", "tag": "FULL REBRAND", "note": "Led the complete rebrand from LambdaTest to TestMu AI." }, { "client": "Samsung", "role": "via Sociowash", "years": "2019", "tag": "M-SERIES", "note": "On the Galaxy M-series from inception; ran content distribution, collaborated with Technical Guruji." }, { "client": "Medilife Superspeciality", "role": "Marketing & web", "years": "0 to 1", "tag": "WEBSITE + GTM", "note": "Built the full digital presence and GTM for a NABH-accredited superspeciality hospital in Dehradun." }, { "client": "Lido Learning", "role": "Growth / CRM", "years": "2021", "tag": "LEAD OPS", "note": "Ran CRM management and lead routing and assignment for the EdTech." }, { "client": "Appknox", "role": "Freelance content", "years": "Freelance", "tag": "SECURITY", "note": "Freelance content writer for the mobile app security company." } ] portfolio/skills.ts
// four disciplines - one operator export type Discipline = { id: number; title: string; detail: string; } export const disciplines: Discipline[] = [ { id: 1, title: "Product Marketing & GTM", detail: "Positioning, launches, battlecards and sales enablement for B2B SaaS." }, { id: 2, title: "Growth, SEO & AEO", detail: "Technical audits, AI-search optimization and demand gen that compounds." }, { id: 3, title: "AI & Automation", detail: "I build the agents and internal tools that do the work - 20+ shipped." }, { id: 4, title: "Building in public", detail: "This site, 8 free tools and 76 articles. Shipped systems, not slide-ware." }, ] as const; portfolio/metrics.sql
-- career impact, aggregated across engagements SELECT metric, value, unit FROM career.results WHERE owner = 'swapnil' ORDER BY value DESC; | metric | value | unit |
|---|---|---|
| leads | 657K+ | generated |
| organic_traffic | 18.2M+ | sessions |
| pipeline_efficiency | 10x | multiplier |
portfolio/about.md
# About - **Based**: Mumbai, India - **Tenure**: 7+ yrs marketing · 4+ in B2B SaaS - **Education**: Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam - **Practice**: PMM & growth strategist who codes AI agents, ships sites and runs technical SEO ## Shipped - **20+** AI agents & internal tools shipped - **15+** marketers mentored & levelled up - **76** long-form articles published ## Recognition - Value of Agility Award · LambdaTest, 2024 - Wall of Fame · LambdaTest - #1 Product of the Day · Product Hunt ## Brands LambdaTest · TestMu AI · Samsung · Medilife · Lido Learning · Appknox portfolio/contact.sh
#!/usr/bin/env bash # reach Swapnil Biswas - let's build something that compounds set -euo pipefail echo "Email: $EMAIL" echo "LinkedIn: $LINKEDIN" open "mailto:$EMAIL" # open a new conversation portfolio/README.md
# portfolio The career of Swapnil Biswas rendered as a codebase. The product marketer who actually engineers the growth. ## Contents - hero.md who I am - work.json six selected engagements - skills.ts four disciplines - metrics.sql the hard numbers - about.md facts, recognition, brands - contact.sh say hello ## Build output 657K+ leads · 18.2M+ organic traffic · 10x pipeline efficiency swapnil@career:~/portfolio$ npm run career
> swapnil-biswas@2026 career
> astro build --profile=growth
building career graph ...
✓ 6 engagements linked
✓ 4 disciplines compiled
✓ 20+ agents & tools bundled
Impact
657K+ leads
18.2M+ organic traffic
10x pipeline efficiency
✓ shipped in 7 years · ready to deploy