The marketer who ships
swapnil@kernel · product-marketing 5.7-ship
user swapnil@kernel
role Senior Product Marketing Manager
host LambdaTest
uptime 7+ yrs marketing · 4+ in B2B SaaS
kernel product-marketing 5.7-ship
shell GTM · SEO · AEO · AI agents
location Mumbai, India
cache 657K+ leads · 18.2M+ organic · 10x lift
I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic - not just the decks that describe them. A product marketer who actually engineers the growth.
20+ AI agents & internal tools shipped
15+ Marketers mentored & levelled up
76 Long-form articles published
swapnil@kernel:~/work$ ls -la --selected
permnamesize
Product & digital marketing
657K+ leads · 18.2M+ organic
Owned product and digital marketing end to end and built the full organic growth engine.
Rebrand lead
Full company rebrand
Led the complete rebrand from LambdaTest to TestMu AI.
via Sociowash
Galaxy M-series launch
On the Galaxy M-series from inception; ran content distribution, collaborated with Technical Guruji.
Marketing & web
Website · GTM · social
Built the full digital presence and go-to-market for a NABH-accredited superspeciality hospital in Dehradun.
Growth / CRM
CRM & lead operations
Ran CRM management and lead routing and assignment for the EdTech.
Content
Security content
Freelance content writer for the mobile app security company.
swapnil@kernel:~/stack$ cat disciplines.cfg
01 Product Marketing & GTM Positioning, launches, battlecards and sales enablement for B2B SaaS.
02 Growth, SEO & AEO Technical audits, AI-search optimization and demand gen that compounds.
03 AI & Automation I build the agents and internal tools that do the work - 20+ shipped.
04 Building in public This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.
# recognition & brands
Value of Agility AwardLambdaTest, 2024
Wall of FameLambdaTest
#1 Product of the DayProduct Hunt
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
swapnil@kernel:~/about$ cat README.md
I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four deep in B2B SaaS.
based
Mumbai, India
tenure
7+ years marketing · 4+ in B2B SaaS
education
Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam
practice
PMM & growth strategist who codes AI agents, ships websites and runs technical SEO
swapnil@kernel:~/contact$ ./say-hello.sh
Let's build something that compounds.
linkedin/in/swapbiswas