Swapnil Biswas
Senior Product Marketing Manager · LambdaTest Folio No. 41 · Origami

The marketer who ships.

I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic - not just the decks that describe them. A product marketer who actually engineers the growth.

Selected work ↗ Get in touch
Scroll to unfold
Swapnil Biswas
Fig. 01 · folded print
— 00 / Output

What got built & shipped

The leads sit in the headline -
this is the body of work
20+
AI agents & internal tools shipped
15+
Marketers mentored & levelled up
76
Long-form articles published
— 01 / Disciplines

What I do

Four disciplines
one operator
01
Product Marketing & GTM
Positioning, launches, battlecards and sales enablement for B2B SaaS.
02
Growth, SEO & AEO
Technical audits, AI-search optimization and demand gen that compounds.
03
AI & Automation
I build the agents and internal tools that do the work - 20+ shipped.
04
Building in public
This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.
— 02 / Portfolio

Selected work

Fold-out folio
2019 - 2026
Fold 01 · Featured2021 - 2025 LambdaTest Product & digital marketing Owned product and digital marketing end to end and built the full organic growth engine. View case ↗ 657K+ Leads generated 18.2M+ Organic traffic driven Fold 022026 TestMu AI Full company rebrand Led the complete rebrand from LambdaTest to TestMu AI. View case ↗ Fold 032019 Samsung Galaxy M-series launch On the Galaxy M-series from inception; ran content distribution, collaborated with Technical Guruji. View case ↗ Fold 040 to 1 Medilife Superspeciality Website · GTM · social Built the full digital presence and go-to-market for a NABH-accredited superspeciality hospital in Dehradun. View case ↗ Fold 052021 Lido Learning CRM & lead operations Ran CRM management and lead routing and assignment for the EdTech. View case ↗ Fold 06Freelance Appknox Security content Freelance content writer for the mobile app security company. View case ↗
— 03 / Honours

Recognition & brands

Value of Agility AwardLambdaTest, 2024
Wall of FameLambdaTest
#1 Product of the DayProduct Hunt
Trusted by teams at
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
— 04 / Colophon

About the maker

Mumbai, India
Swapnil Biswas

I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four deep in B2B SaaS.

Based
Mumbai, India
Tenure
7+ years marketing · 4+ in B2B SaaS
Education
Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam
Practice
PMM & growth strategist who codes AI agents, ships websites and runs technical SEO
Let's build something that compounds
Say hello ↗
swapbiswas.marketing@gmail.com  ·  LinkedIn