SWAPNIL_BISWAS
Senior Product Marketing Manager - LambdaTest Rack No. 28 / Patchbay
MASTER OUT / ROUTE THE SIGNAL

The marketer who ships

CH 01 - 06 · GAIN +10dB · SIGNAL: HOT

I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic - not just the decks that describe them. A product marketer who actually engineers the growth.

Selected work ↗ Get in touch
// Patch diagram

Route raw skill through the modules to results

Hover a module
to light its path
IN / Raw input
  • Strategy
  • Code
  • Copy
  • Data
M01●
Positioning
Product Marketing & GTM
Positioning, launches, battlecards and sales enablement for B2B SaaS.
M02●
SEO / AEO
Growth & search
Technical audits, AI-search optimization and demand gen that compounds.
M03●
AI Agents
AI & Automation
I build the agents and internal tools that do the work - 20+ shipped.
M04●
Growth
Building in public
This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.
OUT / Results
657K+
Leads generated
18.2M+
Organic traffic
// 00 / Output

What got built & shipped

The leads sit in the headline -
this is the body of work
Channel● live
0+
AI agents & internal tools shipped
Channel● live
0+
Marketers mentored & levelled up
Channel● live
0
Long-form articles published
// 01 / Modules

What I do

Four modules
one operator
M01
PositioningProduct Marketing & GTM
Positioning, launches, battlecards and sales enablement for B2B SaaS.
M02
SEO / AEOGrowth & search
Technical audits, AI-search optimization and demand gen that compounds.
M03
AI AgentsAI & Automation
I build the agents and internal tools that do the work - 20+ shipped.
M04
GrowthBuilding in public
This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.
// 02 / Presets

Selected work

Channel strips
2019 - 2026
CH 01 LambdaTest 2021 - 2025 Product & digital marketing Owned product and digital marketing end to end and built the full organic growth engine. 657K+ leads / 18.2M+ organic CH 02 TestMu AI 2026 Rebrand lead Led the complete rebrand from LambdaTest to TestMu AI. Full company rebrand CH 03 Samsung 2019 via Sociowash On the Galaxy M-series from inception; ran content distribution, collaborated with Technical Guruji. Galaxy M-series launch CH 04 Medilife Superspeciality 0 to 1 Marketing & web Built the full digital presence and go-to-market for a NABH-accredited superspeciality hospital in Dehradun. Website / GTM / social CH 05 Lido Learning 2021 Growth / CRM Ran CRM management and lead routing and assignment for the EdTech. CRM & lead operations CH 06 Appknox Freelance Content Freelance content writer for the mobile app security company. Security content
// 03 / Decals

Recognition & brands

Value of Agility AwardLambdaTest, 2024
Wall of FameLambdaTest
#1 Product of the DayProduct Hunt
Trusted by teams at
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
// 04 / The operator

About the maker

Mumbai, India
Swapnil Biswas

I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four deep in B2B SaaS.

Based
Mumbai, India
Tenure
7+ years marketing / 4+ in B2B SaaS
Education
Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam
Practice
PMM & growth strategist who codes AI agents, ships websites and runs technical SEO
Let's build something that compounds
Say hello ↗
swapbiswas.marketing@gmail.com  ·  LinkedIn