657K+ leads, 18.2M+ organic traffic
LambdaTestProduct & digital marketing · 2021 - 2025
Owned product and digital marketing end to end and built the full organic growth engine.
Senior Product Marketing Manager - LambdaTest
I treat my career like a product.
I'm Swapnil Biswas - a product marketer who builds. I ship the agents, sites and SEO systems behind 657K+ leads and 18M+ organic traffic, not just the decks that describe them.
open to select work
flip the page
No.1 The numbers, circled
what the work added up to
657K+
Leads generated
18.2M+
Organic traffic driven
10x
Conversion lift
20+
AI agents & apps built
15+
Marketers mentored
76
Articles published
No.2 What I do
four disciplines, one operator
positioning
01
Product Marketing & GTM
Positioning, launches, battlecards and sales enablement for B2B SaaS. The story that makes a product impossible to ignore.
compounding
02
Growth, SEO & AEO
Technical audits, AI-search optimization and demand gen that compounds long after the campaign ends.
I build it
03
AI & Automation
I build the agents and internal tools that do the work - 20+ shipped - instead of only briefing them.
shipped
04
Building in public
This site, eight free tools and seventy-six articles. Shipped systems, not slide-ware.
No.3 Selected work
the sticky-note board, 2019 - 2026
Full company rebrand
TestMu AIRebrand lead · 2026
Led the complete rebrand from LambdaTest to TestMu AI.
Galaxy M-series launch
SamsungLaunch content & distribution · 2019
On the Galaxy M-series from inception; ran content distribution (with Technical Guruji).
Website, GTM, social & launch
Medilife SuperspecialityMarketing & web, 0 to 1
Built the full digital presence and GTM for a NABH superspeciality hospital in Dehradun.
CRM & lead operations
Lido LearningGrowth / CRM · 2021
Ran CRM management and lead routing/assignment for the EdTech.
Security content
AppknoxFreelance content
Freelance content writer for the mobile app security company.
No.4 Recognition & brands
gold stars on the page
honors & awards
Value of Agility Award LambdaTest · 2024
Wall of Fame LambdaTest
#1 Product of the Day Product Hunt
worked with
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
No.5 About me
the operator behind the sketch
Based in
Mumbai, India
Experience
7+ yrs, 4+ in SaaS
- Swapnil B.
Seven years in marketing, four in B2B SaaS, plus a postgrad in growth strategy at IIM Visakhapatnam. I treat my own career like a product - positioned, measured and shipped.
let's build something that compounds
Say hello ↗