Departures - Shipped Work
--:--:-- On Time
Senior Product Marketing Manager · LambdaTest Concept No. 21 · Solari
I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic - not just the decks that describe them. A product marketer who actually engineers the growth.
Leads generated at LambdaTest
Organic traffic driven
Organic growth engineered
/ 01 - Disciplines
What I do
01
Product Marketing & GTM
Positioning, launches, battlecards and sales enablement for B2B SaaS.
02
Growth, SEO & AEO
Technical audits, AI-search optimization and demand gen that compounds.
03
AI & Automation
I build the agents and internal tools that do the work - 20+ shipped.
04
Building in public
This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.
/ 02 - Portfolio
Selected work
| No. | Year | Client | Engagement | Outcome | Status |
|---|---|---|---|---|---|
| Product & digital marketingOwned product and digital marketing end to end and built the full organic growth engine. | |||||
| Rebrand leadLed the complete rebrand from LambdaTest to TestMu AI. | |||||
| via SociowashOn the Galaxy M-series from inception; ran content distribution, collaborated with Technical Guruji. | |||||
| Marketing & webBuilt the full digital presence and go-to-market for a NABH-accredited superspeciality hospital in Dehradun. | |||||
| Growth / CRMRan CRM management and lead routing and assignment for the EdTech. | |||||
| ContentFreelance content writer for the mobile app security company. | |||||
* All entries shipped · live work Hover a row to re-flip status
No. 01 · 2021-25 Product & digital marketing
Owned product and digital marketing end to end and built the full organic growth engine.
No. 02 · 2026 Rebrand lead
Led the complete rebrand from LambdaTest to TestMu AI.
No. 03 · 2019 via Sociowash
On the Galaxy M-series from inception; ran content distribution, collaborated with Technical Guruji.
No. 04 · 0 TO 1 Marketing & web
Built the full digital presence and go-to-market for a NABH-accredited superspeciality hospital in Dehradun.
No. 05 · 2021 Growth / CRM
Ran CRM management and lead routing and assignment for the EdTech.
No. 06 · FREELNCE Content
Freelance content writer for the mobile app security company.
/ 03 - Honours
Recognition & brands
Value of Agility AwardLambdaTest, 2024
Wall of FameLambdaTest
#1 Product of the DayProduct Hunt
Trusted by teams at
LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
/ 04 - About
About the maker
I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four deep in B2B SaaS.
Based
Mumbai, India
Tenure
7+ years marketing · 4+ in B2B SaaS
Education
Postgrad in Digital Marketing & Growth Strategy, IIM Visakhapatnam
Practice
PMM & growth strategist who codes AI agents, ships websites and runs technical SEO
Let's build something that compounds
swapbiswas.marketing@gmail.com · LinkedIn