The marketer who ships.

A product marketer who codes. I build the agents, sites and SEO systems behind 657K+ leads and 18M+ in organic traffic - not just the decks that describe them.I ship the systems, not just the slides.

cat ./selected-work ↗ ./say-hello
signal live
uptime 657K+ leads
role senior pmm @ lambdatest
> scroll
~/metrics $ > metrics --since 2019
measured, not claimed
0K+
leads_generated
0M+
organic_traffic
0x
conversion_lift
0+
agents_apps_built
0+
marketers_mentored
0
articles_published
~/services $ ls -l ./disciplines
four disciplines, one operator

What I do

[01]

Product Marketing & GTM

Positioning, launches, battlecards and sales enablement for B2B SaaS.

[02]

Growth, SEO & AEO

Technical audits, AI-search optimization and demand gen that compounds.

[03]

AI & Automation

I build the agents and internal tools that do the work - 20+ shipped.

[04]

Building in public

This site, 8 free tools and 76 articles. Shipped systems, not slide-ware.

~/work $ ls -la ./selected-work
things i actually shipped

Selected work

total 6 · 6 files, 0 regrets
#project / typeresult
01 LambdaTestproduct · digital marketingOwned product and digital marketing end to end and built the full organic growth engine. result657K+ leads · 18.2M+ organic traffic-rwxr-xr-x · 2021-2025↗open 02 TestMu AIrebrand leadLed the complete rebrand from LambdaTest to TestMu AI. resultFull company rebrand-rwxr-xr-x · 2026↗open 03 Samsunglaunch content · distributionOn the Galaxy M-series from inception; ran content distribution (collaborated with Technical Guruji). resultGalaxy M-series launch-rwxr-xr-x · 2019↗open 04 Medilife Superspecialitymarketing · web · 0→1Built the full digital presence and go-to-market for a NABH-accredited superspeciality hospital in Dehradun. resultWebsite, GTM, social & launch-rwxr-xr-x↗open 05 Lido Learninggrowth · crmRan CRM management and lead routing/assignment for the EdTech. resultCRM & lead operations-rwxr-xr-x · 2021↗open 06 Appknoxfreelance contentFreelance content writer for the mobile app security company. resultSecurity content-rwxr-xr-x↗open
~/recognition $ grep -r "fame" ./
on the record

Recognition & brands

// awards.log

> award --won "Value of Agility Award" · LambdaTest, 2024
> award --won "Wall of Fame" · LambdaTest
> award --won "#1 Product of the Day" · Product Hunt

// brands.txt

LambdaTestTestMu AISamsungMedilifeLido LearningAppknox
~/about $ cat whoami.md
the operator behind the signal

I treat my own career like a product - positioned, measured and shipped. Seven years in marketing, four in B2B SaaS.

loc: Mumbai, India exp: 7+ yrs marketing / 4+ B2B SaaS edu: IIM Visakhapatnam - Digital Marketing & Growth
~/contact $ ./connect.sh
open to the right room
Let's build something that compounds.
say hello
>swapbiswas.marketing@gmail.com >linkedin.com/in/swapbiswas