About

Born in Uttarakhand and raised in Mumbai, I'm a Marketer who loves turning products into compelling stories.

Swapnil Biswas

Background

I am a dynamic critical thinker with a passion for crafting actionable strategies to drive growth and excel in marketing endeavors. With over 4 years of extensive experience in B2B and SaaS Marketing, I specialize in devising comprehensive plans integrating paid and organic methodologies such as SEO, Content, and Social Media Marketing to achieve tangible results.

Currently serving as a Product Marketing Manager at LambdaTest (now TestMu AI) and pursuing a postgraduate degree from IIM Visakhapatnam, I specialize in AI-driven marketing, data analytics, and strategic growth. I enjoy reading books, watching football, exploring cafes, and trekking through mountain trails.

Experience

Product Marketing Manager — LambdaTest / TestMu AI (Apr 2024 – Present)

Marketing Specialist — LambdaTest / TestMu AI (Apr 2023 – Apr 2024)

Digital Marketing Executive — LambdaTest / TestMu AI (Dec 2021 – Apr 2023)

Marketing Associate — LIDO Learning (Jun 2021 – Nov 2021)

Marketing Intern — Sociowash (Nov 2018 – Jun 2019)

Marketing Intern — Samsung India (Nov 2018 – Jun 2019)

Education

PG, Digital Marketing & Growth Strategy — Indian Institute of Management Visakhapatnam (2025 – 2026)

BBA, Marketing — Amity University (2018 – 2021)

Certifications

Google Analytics Certification (Google) · Inbound Marketing (HubSpot) · Fundamentals of Digital Marketing (Google) · Advanced Google Analytics (Google) · Marketing in a Digital World (Coursera / UIUC)

Skills

SaaS · Strategic Marketing · Growth Hacking · Market Research · Product Strategy · Go-to-Market Strategy · Growth Marketing · Product Launch · Web Content Creation · Search Engine Marketing · User Experience · User Research · Critical Thinking · Problem Solving