Privacy Policy

Legal

Last updated: 10 September 2026

Who We Are

Our website address is: https://swapbiswas.com

This site is operated by Swapnil Biswas, who is the data controller for the personal information described below. You can reach the controller at swapbiswas.marketing@gmail.com.

Information We Collect

We collect personal information from our users, including names, email addresses, and project descriptions. We collect this information through the contact form and newsletter signup on our website.

How We Use Your Information

We use the information we collect to respond to enquiries, send newsletter updates, and to help improve our website. We do not sell this information to third parties.

Third-Party Services

We use the following third-party services to operate and improve this website:

  • Google Analytics (GA4) - Collects anonymized usage data such as pages visited, session duration, and traffic sources to help us understand how visitors use our site.
  • Google Tag Manager (GTM) - Manages and deploys marketing and analytics tags on our website.
  • Google AdSense - Displays advertisements on this website. AdSense and its third-party advertising partners may use cookies, web beacons, and similar technologies to serve ads based on your prior visits to this and other websites. See the Advertising section below for details and opt-out options.
  • Microsoft Clarity - Records session replays and heatmaps to help us improve user experience. Clarity receives your IP address and user agent and records a replay of your interaction with the page. See Your Privacy Choices below.
  • Kit (formerly ConvertKit) - Processes newsletter subscriptions. Your email address is stored by Kit when you subscribe.
  • FormSubmit - Processes contact form submissions via email.
  • Vercel Web Analytics and Speed Insights - Vercel hosts this site and measures page views and page-loading performance. Both run on every page for every visitor, use no cookies, and are not covered by the consent signals described under Your Privacy Choices.

Google LLC, Microsoft Corporation, Kit, FormSubmit and Vercel are established in the United States, so using this site involves transferring personal information outside the European Economic Area and the United Kingdom.

Each of these services has its own privacy policy governing how they handle data.

Advertising

This website uses Google AdSense, a third-party advertising service provided by Google LLC. AdSense allows us to display ads on our pages to help support our content.

How Google uses your data: Google, as a third-party vendor, uses cookies to serve ads on this site. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the internet. Some of these ads may be personalized based on your interests.

For more information on how Google collects and uses data when you use partner sites or apps, see Google's "How Google uses information from sites or apps that use our services" page and the Google Advertising Privacy & Terms.

Third-party vendors: Third-party vendors, including Google, may also use cookies to serve ads based on a user's prior visits to this website or other websites.

How to opt out: You may opt out of personalized advertising by visiting:

Opting out of personalized advertising will not stop ads from being displayed; it will only stop them from being personalized to you.

How We Protect Your Information

We take reasonable steps to protect the personal information we collect. All data is transmitted over HTTPS. We use trusted third-party services for form processing and email management.

Cookies

This website uses cookies and similar technologies for the following purposes:

  • Theme preference - Remembers your light/dark mode choice (stored in localStorage).
  • Site preferences and saved work - localStorage also remembers that you dismissed the newsletter prompt, your reading progress on a blog post, and any draft you enter into a tool at /tools/. Saved work stays in your browser and is never sent to us.
  • Analytics cookies - Google Analytics sets cookies to distinguish users and track sessions. These expire after 2 years of inactivity.
  • Microsoft Clarity - Sets cookies to track sessions and generate heatmaps. These typically expire within 1 year.
  • Advertising cookies - Google AdSense and its third-party partners set cookies (including the DoubleClick DART cookie) to serve ads based on your visits to this and other websites. See the Advertising section above for opt-out options.
  • Consent - If you are shown the consent message described under Your Privacy Choices below, Google's consent management platform stores your answer on this device, in first-party storage on this domain, as the cookies FCCDCF and FCNEC. They expire after 13 months, or sooner if you clear them.

You can disable cookies through your browser settings. Disabling cookies may affect some features of this website.

Your Privacy Choices

If you are in the European Economic Area, the United Kingdom or Switzerland, a consent message appears the first time you visit this site. Until you answer it, nothing on this site reads or writes advertising or analytics storage on your device, and you can change your answer at any time.

Changing your choice: the "Privacy and cookie settings" control at the bottom of every page reopens the message, so you can consent to, or refuse, each purpose and each vendor again. Reopening the message clears the choice currently on record.

Who manages consent: the message is served by Google's consent management platform, operated by Google LLC and registered with the IAB Europe Transparency and Consent Framework under CMP ID 300. It is certified by Google and built to the TCF v2.3 specification. Your choice is stored on your device by that platform, in first-party storage on this domain, and is made available to this site and to TCF vendors as a consent string. We read that signal in order to forward your choice to Microsoft Clarity, as described below.

What your choice controls: your answer sets four Google Consent Mode signals - ad storage, ad user data, ad personalization and analytics storage. All four default to denied for visitors in the European Economic Area, the United Kingdom and Switzerland. While they are denied, no advertising or analytics cookies are written and Google Analytics receives only cookieless measurement. We forward the same choice to Microsoft Clarity through Clarity's own consent interface, because Clarity does not read Google's signals. Please note that when consent is denied, Clarity still records the page without cookies and without linking your page views to one another; it does not stop recording. The Vercel services listed under Third-Party Services are not covered by these signals.

Refusing does not remove the ads. If you do not consent, this site may still show non-personalized or limited ads, which are chosen from the content of the page rather than from anything about you.

Outside those regions: no consent message is shown, and the services listed under Third-Party Services run as described in the Advertising and Cookies sections above. You can still opt out of personalized advertising through the links in the Advertising section, and you can block or delete cookies in your browser at any time.

Data Retention

Contact form submissions are retained in email indefinitely unless you request deletion. Newsletter subscriber data is retained by Kit until you unsubscribe. Analytics data is retained for 14 months (Google Analytics default).

Embedded Content From Other Websites

Pages on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

Accessing, Modifying, and Deleting Your Information

Users may request to access, modify, or delete their personal information by contacting us at swapbiswas.marketing@gmail.com.

If data protection law in your country applies to you, you also have the right to object to processing, to ask us to restrict it, to receive a copy of the information you gave us in a portable form, and to withdraw any consent you have given at any time without affecting what was done before you withdrew it. Withdrawing consent for cookies and similar storage is described under Your Privacy Choices; withdrawing consent for the newsletter is the unsubscribe link in any email. You also have the right to lodge a complaint with your national data protection supervisory authority.

Data Breaches

In the event of a data breach, we will take immediate steps to contain the breach, investigate the cause, and notify affected users as required by law.

Sensitive Personal Information

We do not collect any sensitive personal information, such as medical or financial information.

Changes to This Policy

We reserve the right to modify this privacy policy at any time. Any changes will be reflected on this page.

Contact Us

If you have any questions about this privacy policy or our practices, please contact us at swapbiswas.marketing@gmail.com.