Who I am
About Me
Born in Uttarakhand and raised in Mumbai, I'm a Marketer who loves turning products into compelling stories.
01 · Story
Background
With over 4 years in B2B SaaS marketing, I've helped drive 18M+ organic traffic and generate 657K+ leads through a mix of SEO, content strategy, AI automation, and product-led growth. I focus on making complex products easy to understand and impossible to ignore.
Currently a Senior Product Marketing Manager at LambdaTest (TestMu AI), where I also lead the Automation POD - driving AI-first initiatives across the marketing org - while pursuing my postgraduate degree at IIM Visakhapatnam. Outside work, you'll find me reading, watching football, exploring cafes, or trekking through mountain trails.
02 · Toolkit
Skills
Core competencies I bring to every project and engagement.
Product & GTM Strategy
98%Go-to-market campaigns, product launches, positioning, and competitive strategy for B2B SaaS.
SaaS & B2B Marketing
96%End-to-end marketing for SaaS products - from acquisition funnels to retention loops.
AI & Marketing Automation
95%AI agents, workflow automation, and predictive analytics to scale marketing operations.
Content & SEO
94%Content strategy, web content creation, search engine marketing, and technical writing.
Data Analytics & Growth
92%Growth hacking, market research, conversion rate optimization, and data-driven decision making.
User Research & CX
90%User experience research, customer personas, and behavioral data analysis.
03 · Career
Experience
My professional journey through marketing, growth, and product strategy.
Senior Product Marketing Manager
LambdaTest (now TestMu AI)
Leading the Automation POD - driving AI-first initiatives across the marketing org - alongside product marketing for KaneAI and HyperExecute (GTM, launches, partner strategy).
Product Marketing Manager
LambdaTest (now TestMu AI)
Led GTM campaigns, product launches, and partner marketing for KaneAI and HyperExecute across B2B SaaS testing channels.
Marketing Specialist
LambdaTest (now TestMu AI)
Drove content marketing, CRO, and product-led growth initiatives. Managed agencies and in-house team to double content delivery.
Digital Marketing Executive
LambdaTest (now TestMu AI)
Executed SEO, social media, and video marketing strategies. Achieved 100% increase in social media reach and impressions.
Marketing Associate
LIDO Learning
Full-time role in EdTech marketing - campaigns, content, and growth strategies for online learning platform.
Marketing Intern
Sociowash
Social media marketing and content creation at one of India's leading digital marketing agencies.
Marketing Intern
Samsung India
Brand marketing support for Samsung India's consumer electronics division.
04 · Learning
Education
Academic foundation in marketing and business administration.
PG, Digital Marketing & Growth Strategy
Indian Institute of Management Visakhapatnam
Postgraduate program focused on digital marketing, growth strategy, and data analytics.
BBA, Marketing
Amity University
Bachelor of Business Administration with a specialization in Marketing Management.
05 · Credentials
Certifications
Industry-recognized credentials and professional development.
Google Analytics Certification
Inbound Marketing
Search Engine Optimization
Fundamentals of Digital Marketing
Advanced Google Analytics
Google Analytics for Beginners
Marketing in a Digital World
SEO Training + SEO for WordPress
The Ultimate MySQL Bootcamp
06 · Recognition
Awards & Recognition
Highlights from my professional career.
Value of Agility Award
Top Performer
Buddy of the Month
Best Mentor of the Month
Wall of Fame
07 · Clients
Brands I've Worked With
Had the privilege of working with these companies throughout my career.
