Free resources
Free PMM Tools
Browser-based tools for product marketers. No accounts, no walls, no nonsense.
Sales Battlecard Generator
Build a polished, sales-ready competitive battlecard in 2 minutes. Live preview, PNG download, no signup.
Open toolCampaign Name and UTM Builder
Build a campaign name and its matching UTM string from one set of fields. Checks per-platform character limits and forbidden characters, no signup.
Open toolShare of Voice Calculator
Work out share of voice for your brand and up to five competitors, add your market share for excess share of voice, and download the result card.
Open toolBuyer Persona Generator
Build a polished B2B buyer persona with goals, pains, decision factors, objections, and channels - in 2 minutes.
Open toolProduct Launch Plan Template
Plan a launch in 5 minutes - positioning, goals, owners, channels, milestones, risks - on a polished one-pager you can share with execs.
Open toolProduct One-Pager Template
Build a polished product one-pager with category, problem, solution, differentiators, use cases, proof, and CTA - in 5 minutes.
Open toolCase Study Template
Build a B2B case study one-pager with customer, challenge, solution, results, and quote - in 10 minutes.
Open toolValue Proposition Canvas Generator
Osterwalder-style value proposition canvas. Map customer jobs, pains, gains - and your products, pain relievers, gain creators.
Open toolGo-to-Market Strategy Template
Build a one-page GTM strategy - ICP, positioning, pricing, channels, motion, goals, metrics - in 10 minutes.
Open toolPositioning Canvas Generator
April Dunford-style positioning canvas - alternatives, attributes, value, target market, market category.
Product Launch Readiness Scorecard
Score your launch plan across messaging, sales enablement, GTM channels, and success metrics.