Kit Pricing: Free, Creator and Pro by List Size (2026)

Kit pricing starts at $0: the free plan covers up to 10,000 subscribers, per kit.com/pricing as I read it on 25 October 2026. What Free leaves out is the automated welcome series: Kit reserves email sequences and visual automations for its paid Creator and Pro plans, so beyond the incentive email a form sends at signup, every email on Free is a broadcast you send yourself.

Kit is the email platform formerly called ConvertKit, and its paid prices scale with your subscriber count, so a single starting price such as $39 tells you little. My read of the price list is that the feature you need picks the plan and your list size picks the price. Until 7 November 2026, a first-year Pro offer cuts the yearly gap to Creator to $28 at 10,000 subscribers, so the year-two price is the one to compare.

All prices are in US dollars. I loaded the pricing page logged out from an Indian connection on 25 October 2026, it priced every plan in dollars, and I stepped its subscriber slider through each stop up to 105,000 on both the monthly and yearly toggles.

The /yr figures are what Kit bills once a year. Pro’s /yr figure is the standard annual rate (10 x the monthly price, from Kit’s 12-for-10 rule below), which is what the first-year offer renews to; the offer has its own section.

Is Kit Free?

Yes: Kit’s Free plan costs $0 a month for as long as you have up to 10,000 subscribers, per Kit’s help article on the Free plan (updated 23 September 2026). Once you pass 10,000, Kit’s wording is “You’ll need to upgrade to a paid plan to keep sending.”

What Free includes and what it leaves out, from that article and the plan comparison on Kit’s pricing page.

Free includes:

• Up to 10,000 subscribers
• Unlimited forms, landing pages and email broadcasts
• An opt-in incentive (a freebie file) delivered automatically when someone signs up
• Audience tagging and segmentation
• Selling digital products and subscriptions
• A/B tests on broadcast subject lines (2 subject lines)
• Free and Smart Recommendations in the Creator Network
• API access and free apps from the Kit App Store
• Kit branding on landing pages, emails and product pages

Needs Creator or Pro:

• Any list above 10,000
• Email sequences
• Visual automations and the automation template library
• Rules and RSS campaigns
• AI Connectors (the pricing page lists Kit MCP, for connecting Claude, ChatGPT or Gemini to Kit, from Creator up)
• Earning from Paid Recommendations
• Paid apps from the Kit App Store
• Turning off the Kit branding

The pricing page’s comparison table also gives Free one user, against 2 on Creator and unlimited on Pro, and Free plan support requests “are answered in the order they’re received within 24 hours”, while Creator lists 24/7 email and chat support and Pro 24/7 priority support.

The sequence gap is the one I would plan around. A welcome series is the first workflow in my list of 12 marketing automation workflows, and on Kit Free you cannot build the series (a form can still send one incentive email automatically). You can still send a welcome broadcast to everyone who joined that week, which works for a hobby newsletter and breaks down once people join every day.

Every Kit Pricing Tier From 1,000 to 105,000 Subscribers

Kit’s slider has fixed stops. There is no 50,000 or 100,000 position, so a list of 50,000 pays the 55,000-stop price and a list of 100,000 pays the 105,000-stop price. This is every stop to 105,000, read from kit.com/pricing on 25 October 2026, except the standard Pro yearly column, which I worked out from Kit’s 12-for-10 annual rule because the yearly Pro card shows only the offer price:

The slider keeps going in steps of 10,000 to 365,000, then 400,000 and 500,000. At its last stop, labelled 500,000, both paid cards read “Over 500,000 subscribers? Request a demo for a custom plan.”, so the slider shows no price for lists between 400,001 and 500,000.

How the Yearly Prices Are Built

Kit’s billing help article says annual plans “offer 12 months for the price of 10”, which is where the page’s save-17% label comes from (2 months out of 12 is 16.7%). Three figures on the yearly cards are worth decoding:

• The yearly per-month figure is rounded up. At 1,000 subscribers the Creator card shows $33/mo above “$390 billed yearly”, but $390 divided by 12 is $32.50, and $33 x 12 would be $396.
• The savings line compares yearly with monthly billing. Creator’s “Save $78 per year” at 1,000 subscribers is 12 x $39 = $468 minus $390.
• The standard Pro yearly price is 10 x the monthly price. At 1,000 subscribers that is $790, which the page shows struck through as $66/mo ($790 / 12 = $65.83, rounded up).

The Pro First-Year Offer and What Year Two Costs

Kit’s pricing page carries an “EXTRA 25% OFF FIRST YEAR” badge on Pro, and its offer note reads: “25% off applies to the first year of an annual Pro plan for lists up to 65,000 subscribers. Lists of 65,001 to 500,000 subscribers get 10% off their first year. Offer ends November 7, 2026.” The same note says the plan “renews at the standard annual Pro rate after the first year”, and the offer applies to yearly billing only.

Worked at 1,000 subscribers, from the pricing page:

Against Pro’s own yearly price the offer saves $197 at 1,000 subscribers. It matters most when you compare it with Creator, because at some list sizes Pro’s first year costs barely more than a year of Creator:

My rule for the offer: take Pro on it only if you would pay Pro’s year-two price for the features in the next section. A $28 gap at 10,000 subscribers is easy to say yes to, and the renewal at $500 more than Creator is the number you will live with.

Kit Creator vs Pro: What Pro Adds

Both paid plans include Kit’s core tools. Kit’s Creator vs Pro help article lists where they differ:

On monthly billing, Pro costs $40 more than Creator at 1,000 subscribers ($79 vs $39), $50 more at 10,000 ($189 vs $139) and $140 more at 55,000 ($519 vs $379), per the pricing page. The help article’s own test for Pro is concrete: three or more people who need account access, ad audiences synced from segments, a referral program, or content A/B tests.

Kit’s ladder is Free, Creator and Pro, and its help center also calls Pro “Creator Pro” in places. If tier naming interests you as a pricing decision, I compared what SaaS pricing tier names signal across 41 live pricing pages.

Kit Fees on Sales: 3.5% + 30c on Every Plan

Kit charges 3.5% + 30c on digital products and subscriptions on Free, Creator and Pro alike. The pricing page describes it as “inclusive of credit card processing fees, so Kit only takes 0.6% of the total fees.” Worked on two sales:

The fixed 30c is what hurts small prices: on a $5 subscription it is larger than the percentage. If you plan a paid newsletter, price it with that line in mind.

Outside the plan price, Paid Recommendations, where you get paid to promote other creators or newsletters, carry a 23.5% Kit fee on Creator and Pro, and Free cannot earn from them. Kit’s billing help also says certain US states require sales tax, set by your billing address, so a US invoice can be higher than the list price.

How Kit Bills: Confirmed Subscribers and Automatic Upgrades

Kit’s billing help article says “we bill on your number of confirmed subscribers”, and the pricing page adds that “Subscribers are only counted if they are unique and active.” The rest of the billing rules, from that article:

• Upgrades are automatic. When you pass your tier’s limit, Kit moves you up “so nothing in your account stops working”.
• Downgrades are manual. If list cleaning drops you below a lower tier, a “Switch to a lower tier” link appears under Account and Billing, and the lower price starts on your next billing date.
• Tier and plan upgrades are pro-rated. Kit’s own example moves a $39 Creator account to the $59 tier 10 days before renewal and bills a $7 difference.
• Monthly to yearly is a button in your settings. Yearly to monthly needs a request to support and happens at the end of the annual cycle.
• Refunds: “you can request a full refund within 30 days of your first payment”, and after that payments are not refunded.
• Cancelling keeps access until the paid period ends, then the account moves to the Free plan, which the billing article describes as having “fewer features and a lower sending limit” (the Free plan article lists unlimited broadcasts).

Kit’s Free plan article adds that visual automations and sequences stop running on Free and come back when you upgrade.

If you are reading an older ConvertKit pricing review with lower numbers, the same article explains why. Kit calls its 2025 change “our first price increase in 12 years”, effective for existing customers on their next billing cycle after 15 October 2025, and says its pricing page “always has the most current information.”

Which Kit Plan at Which List Size

From Kit’s published limits and the prices above, on 25 October 2026:

A launch is a good test case: the three-phase product launch email sequence I outlined is a set of timed emails, which on Kit means an automated sequence on Creator or Pro, or broadcasts you schedule one by one on Free.

Kit Pricing Comes Down to Features, Then List Size

Kit pricing is two decisions. The plan comes from the features you need: Free until you want automated sequences, Creator once you do, and Pro when a team or the reporting earns its year-two price. The price then comes from your confirmed subscriber count, read off the slider stop at or above your list size.

Kit is the free email option in the five-tool marketing stack I recommend, and the Free plan is enough to start the list that an inbound strategy built on email depends on. Before you upgrade, write down the one sequence you would build first, then price the plan that runs it at next year’s list size.